At TA – we’re a team. We depend on each other. Every team member must live by the same guiding principle: the customer comes first – in everything we do and say. Without our customers, TA wouldn’t even exist! And in today’s marketplace there are options for our customers – the companies with poor customer service simply won’t survive. So it only makes sense –for our employees and for the company to put the customer first. Make sure they have the ultimate experience -- every time. And just what makes an ultimate experience? It’s the things we all like – such as a friendly greeting, with a smile and pleasant tone, being helpful and thanking the customer for their business. It’s a friendly caring attitude that can make the difference in making someone’s day better.